Originally Published On
https://unifywizards.com/blogs/discover-new-leads-and-brand-growth-with-influencer-marketing
Using traditional means to build your brand and get customers to patronize your business in today’s competitive world has become nearly impossible. SEO takes so much time to drive any measurable organic traffic, PPC is very expensive and reaching your target audience has become more difficult.
So, what can you do to achieve success? Take advantage and dive into the world of influencer marketing.
Influencers have become key players for businesses to drive engagement and sales, amplify their visibility, and gain customer's trust. With billions of people using social media daily, platforms such as TikTok, Instagram, and YouTube are shaping how people find information. Also, according to many reports, more than 20% of companies spend over half their marketing budget on influencers.
In this blog, Unify Wizards explains the meaning of influencer marketing and how brands can harness it to discover new leads and grow their business.
What is Influencer Marketing?
Influencer marketing is the process of working with social media influencers to promote your brand. It is a social media marketing strategy where brands use the audience of influencers to drive awareness, social media engagement and sales for their businesses.
Influencers have dedicated social media followers who view them as experts in their niche and trust them. This allows them to provide instant promotion of your product or service with amazing conversion rates.
It’s no secret that influencer marketing is a booming industry and has become one of the leading marketing strategies for audience targeting in digital marketing. Today, the industry is valued at more than $15 billion and is expected to reach over $100 billion by 2030.
Why Are Influencer Partnerships Effective?
Are you one of the people wondering why so many brands are investing thousands of dollars into influencer marketing? Well, the answer is very simple, and fact proved. Over 80% of marketers say their target audience responds better to influencer content influencer than a brand advertisement.
This is also largely because of the rise of social media and the connection influencers built with their followers. Besides, over four billion people are using social media users which equals to more than 6& of the world's population. Also, users spend an average of 2 hours every day on social media. Similarly, many consumers trust the opinions of influencers more than brand advertisements.
The Different Types of Influencers by Followers and Reach
Mega Influencers
These are influencers with a massive following of over 1 million and naturally have the highest rates of collaboration. They often include celebrities such as actors, musicians, athletes, TV personalities and other public figures. Mega influencers are famous outside social media and use this opportunity to captivate a diverse audience on social media. This makes them perfect for large-scale brand awareness strategies.
Macro Influencers
They have established personalities within their respective niches with a following that ranges from 100,000 to 1 million. These influencers have built a trusted community of followers through consistent content creation and engagement over time.
Macro-influencers have followers with common interest compared to celebrities. Therefore, content collaboration with them provides better-targeted reach, but they can be very costly depending on your budget.
Micro Influencers
Micro-influencers are hyper-specific influencers with followers that range from 1,000 to 50,000. These are often influencers building their social media brand while working another job. Their audiences may be small, but incredibly engaging, making them ideal for small businesses testing influencer marketing.
Nano Influencers
Nano-influencers have followers that are between 1,000 to 10,000. These influencers have a close-knit community and a strong connection with their audience. Although they provide a smaller reach, nano-influencers can be excellent for brands that want to target specific communities and demographics at an affordable rate.
The Reason You Should Collaborate with Influencers
The Know the Audience Better
Influencers often know what their audience wants, giving brands an advantage to connect with their target audience. They also create content that resonates with their followers and that’s what makes them powerful marketers. Brands can also use them to convey their messages to their target audience and increase sales.
Increase Brand Visibility
Influencers know how to appeal to and trigger their follower's emotions when sharing their brand story. According to reports, 3 out of 10 social media users say that the platforms helped them learn about new products and brands.
Building strong and loyal followers takes a long time for new brands but this process can be shortened and build brand awareness faster by collaborating with influencers. You can also use the content they make for your brand to drive organic traffic to your website.
Faster Conversation Rate
An influencer marketing strategy is all about making your brand presence strong on social media through influencers. For this to happen, your target audience has to take notice of your brand and start discussing it. Influencers have the ability to start a conversation about your brand through different content strategies and this can prove to be advantageous in many ways.
Reach New Audience
Influencer marketing helps brands to reach new audiences that may not have been accessible through traditional marketing. By partnering with influencers whose audiences align with your target market, businesses are able to effectively engage with their ideal customers, resulting in higher conversion rates.
Build Brand Credibility
Traditional advertising lacks credibility and authenticity, making it difficult to get the attention of these generations. With the help of influencers, brands are able to generate a greater sense of credibility and trust from their target audience.
Most brands want to target millennials because they have the highest purchasing power. Additionally, some brands are banking on Gen Z because they also have a high social media presence, making influencer partnerships the best way to go.
Create Better Brand Appeal
Influencers can make your brand appealing to your target audience with their creative and engaging content strategies. When they constantly share posts, reviews, stories, and videos about your brand, your business will get the attention it needs.
Educate Target Audience
One of the best ways to increase sales and build trust is by educating your potential customers on how to use your product or services. When influencers create content that educates their target market about your product in an engaging manner, it convinces them to patronize your business. It also encourages customers to create user-generated content featuring your product. This, in turn, gives your brand more exposure, increases awareness and builds trust.
Key Takeaways
Influencer marketing has become an indispensable strategy in the world of digital marketing. It is used by thousands of brands to build awareness and increase credibility. Businesses can effectively use it to drive brand growth without going beyond their marketing budget. By partnering with influences with the right target audience and aligning with your goal, brands are able to discover new leads and increase their growth.
Influencer marketing involves a lot of processes, but you don’t have to do it alone. Unify Wizards will handle everything from finding the right creators to managing the entire campaign and measuring its success. We help brands stay ahead of their competitors and grow significantly.
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