Originally Published On
https://unifywizards.com/blogs/boost-ecommerce-business-2025
The growth of e-commerce is entering a new era of extensive growth with global sales surpassing $4.1 trillion in 2024 and projected to exceed $6.4 trillion by 2029. Customers have also continued to turn to online stores to make purchases, more brands have begun to start an e-commerce business.
Platforms such as Shopify are also allowing businesses to set up their e-commerce online stores within hours. However, the challenge every brand face is how to boost e-commerce business.
To truly become successful in the competitive e-commerce space, you need a well-rounded marketing strategy that can help you boost sales, bring organic growth, and improve customer retention rates. To help you navigate the year ahead, Unify Wizards shares 5 powerful ways to boost your e-commerce in 2025.
Search Engine Optimization
According to a study by Ahrefs, more than 90% of content posted online does not get organic traffic from Google. This simply means most of this content does not appear on search results, leading to no website visitors from organic search.
Even when your content is on search engine result pages, it must be on the top for many people to click on it. This is why you need SEO optimization. It also ensures your website’s content resonates with your target audience, delivering exactly what they want.
With SEO dominating the traffic share when compared to other channels, creating a strong e-commerce SEO strategy will increase brand awareness, website rankings, and no doubt boost e-commerce business.
Optimize Mobile Shopping
There's no doubt that mobile phones are the future of online shopping. After covid-19 pandemic, there has been an increase in mobile commerce trends. This is because many people now prefer to shop online with their smartphone and many companies are now catering to the needs of their consumers.
In fact, according to statistics, about 80% of all e-commerce website visits last year came from mobile devices, and it is expected to increase by 60% in 2027. So, e-commerce business owners must ensure their websites are responsive on mobile while providing a seamless experience across all devices.
Use Social Media
With more than five billion active users, social media has become one of the best places to create visibility and promote your brand. Besides, many people now use social media to discover and buy products online.
Having a social media presence on all platforms and connecting with your target audience will amplify your brand’s visibility and increase website visits. For example: According to reports TikTok sold around 60% of the social shopping gross merchandise value. This has further proven that social media for e-commerce is here to stay.
Partner with Influencers
Partnering with influencers is a strategy that can significantly boost your e-commerce and increase sales. Influencers build strong and loyal relationships with their followers and their recommendations are often more persuasive than other forms of marketing.
But remember, every influencer caters to a specific audience, therefore, you need to partner with influencers whose followers match your target customers who will likely be interested in your product.
Influencers also know how to create engaging and interactive content that will draw many people to your brand. Plus, their prices are cost-effective when compared to other forms of marketing.
Run Retargeting Campaigns
Do you notice some website visitors that only browse through but never make any purchases? If yes, then running a retargeting campaign will encourage them to make a purchase.
Retargeting campaigns are used to target potential customers who have shown interest in your products but haven’t made a purchase. The philosophy behind retargeting campaigns is that the more they see your ads, the higher the chance of them visiting your site and making a purchase, increasing your revenue.
The Bottom Line
Boosting your e-commerce business might seem overwhelming, but with the right strategies, it’s completely achievable. The important factor is to stay consistent and take note of consumer shopping behaviour.
You can also look at trends data and don’t be afraid to get out of your comfort zone and try new strategies. With patience and creativity, you will definitely attract more visitors, grow and boost your business.
Unify Wizards is a digital marketing company that also boosts e-commerce business. We help brands optimize their website, build customer trust, and create social media marketing campaigns. Improve sales performance by partnering with us today!
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