Here’s a question for you.
Have you ever explored till the 3rd or 5th page of Google when you need to find something?
Don’t ponder because we will answer that for you.
It is highly possible that you would never go that far in your search. And the same goes for the most of us – thereby making SEO important.
Search Engine Optimization is the process of optimizing a website with the goal of improving rankings in search results and getting more organic (non-paid) traffic.
Simply said, it is the process of increasing your website's performance to increase its exposure in search engines such as Google, Bing, Yahoo, etc. The fundamental purpose of SEO is to have a website rank on search engines' first or second pages.
Being on the top page of search results signifies a competitive advantage for most businesses. Internet users do around 40,000 search queries each second, totalling over 3.5 billion searches per day and 1.2 trillion searches per year.
When running an online business, if your target audience cannot discover you among the results on the first page, your chances of losing consumers grow dramatically.
Over the last several years, the digital marketing landscape has expanded enormously. Today, companies of all sizes try to rank better on (SERPs - Search Engine Result Pages). With a rising amount of people using search engines to find products or services, you might want to optimise your website with a strong SEO approach.
Keyword research, site audits, website optimization, link building, content marketing, and other activities are all part of a solid plan. It is based on an extensive study into your target audience and competitors.
Is SEO still important for digital marketing?
Did you know that individuals look for information about products and services using billions of different searches every year? This means that SEO is a critical component of a company's digital marketing strategy.
Did you know the stats mentioned next?
- Google handles over 70,000 search inquiries each second
- over 99% of consumers never go past the first page of search engine results
- over 53% of website traffic originates from search engines
- 30% of customers use search engines to find local companies daily
- 30% of people use search engines to find local businesses every day
As you can see, SEO is important, and it is more important than ever. One of the most important parts of successful digital marketing is search engine optimization. That's understandable, as receiving an overflow of website traffic is a million times better than being lost among a myriad of similar websites on the internet.
Let's have a look at 10 important reasons why your company requires SEO services in 2023.
Increases organic traffic
The primary purpose, when having an online business or eCommerce, is to attract users to your website. The more individuals who view your page, the more probable it is that new clients will buy the items and services on your website.
Given that organic search generates 53% of website traffic, SEO is the most effective method for attracting clients. You will get more visitors if your website ranks for relevant keywords. SEO will assist you get your website to the first page of Google. Remember that the first results on Google have a 28.5% click-through rate. If you get to the tenth result, the rate reduces to 2.5%.
Brand authority
SEO benefits not just organic traffic but also brand authority. People prefer to trust websites that show on Google's first page, and just a few continue their investigation to the second page - to be accurate, less than 1% of searches look for links on the second page.
People, on average, trust the first page results to answer their questions and, subsequently, to acquire a product. As a result, unless you are a well-known company like Amazon or eBay, you must work hard to fall among the top results. New clients will most likely find you by searching for certain keywords rather than your brand. People will trust your brand and make purchases on your site if they see your page at the top of their searches for useful information.
Target audience
As previously said, potential clients are likely to find you via searching on Google. Using SEO to target certain keywords allows you to focus your audience and attract potential buyers. For instance, suppose you own a sustainable clothes eCommerce site. Using keywords relevant to a zero-waste lifestyle, you may attract a niche audience that will likely return to your page for additional information.
Building brand recognition also entails identifying potential clients and cultivating an audience that will rely on your page for certain items and services. And they will most likely return to your page for additional information and to buy the things they require from you.
You may properly target your customer persona and develop your business over time with the correct SEO approach.
User experience
To make SEO strategies effective, your website must have optimised content to simplify user navigation. Improving your user experience will help you maintain visitors on your page. If consumers spend a long time on your website, SEO bots will consider it relevant, raising your rating. More significantly, it will improve your sales. Branding your organisation is also part of content optimization. People can relate to your site design, attracting better leads who are more likely to convert into paying clients.
Grow your ROI and conversions
In comparison to sponsored searches where you pay for each hit, organic traffic generates higher volume for a lower investment. Undoubtedly, it means a larger ROI, but the benefits do not end there. Organic searches produce relevant leads, aid in the development of trust, and make it simpler for searchers to locate you on the web, resulting in improved conversion rates.
Offline Sales
Another reason SEO is vital for your company is that it aids with offline sales. It should come as no surprise that individuals frequently browse websites before walking into a store to make a purchase. Google is also used to compare pricing, locate local shops, check inventories, and, most crucially, read reviews. These online search inquiries that were earlier taking place at a store have climbed by 15% in the previous several years. An effective SEO strategy benefits both online and offline sales.
Local SEO
It entails optimising your content for location-specific searches. Search engines also consider the user's location when deciding what to display them. For instance, suppose you're optimising an internet page for a takeaway delivery. Targeting solely food-related keywords will make it more difficult to enhance your ranking. When consumers search for takeaways in their area, you have a greater chance of showing in the top results if you use local SEO.
Local search is one of the most efficient methods of expanding your business in certain locations. You may target neighbourhoods, cities, or regions depending on your target audience's local behaviours using local optimizations, local citations, and backlinks.
It is measurable
SEO may be measured and quantified. Using tracking and analytics software, you can watch your customers' purchases and alter your strategy to boost your leads. Furthermore, you can examine which terms are driving traffic using tools such as Google Search Console. Based on the analysis, marketers may work on the data and optimise their efforts to reach more customers.
Long-term strategy
SEO often yields the first tangible results within the first year. As a long-term approach, it helps you to raise brand recognition among your target demographics. Even if the market changes, your internet presence will continue to draw new people. Aside from keywords and long-tail keywords, you may
strengthen your strategy by using
- Natural links
- Positive user behaviour
- Machine-learning signals
- Optimized on-page elements and content.
Marketers may establish successful tactics at the heart of your campaigns through time, adding to the growth of your organisation.
Faster Loading
Are you aware that 40% of visitors abandon a website that takes more than three seconds to load? If you haven't already, this is an important element to consider. Remember how we explained that the amount of time visitors spend on your website affects your ranking? If visitors abandon your website within a few seconds, SEO bots will consider your page to be irrelevant. After all, a slow loading time leads to a poor user experience. Optimizing your content and images to speed up your page increases not just the user experience but also conversion rates.
The pillars of growing a reliable and profitable website are investing in a strong development team and SEO strategies. There is, however, another reason why SEO is crucial. In recent years, people have spent most of their time online. Customers are more inclined to purchase when a company delivers important information rather than merely selling a product, as seen by their inquiries. So, even if it takes time, it is essential to equip your website with authentic information and optimise it to be visible to your target audience.
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